Your search for an affordable siding company or the best roofing company may provide a variety of results, but chances are good at least one of those will be either Angie’s List or Home Advisor. You may wonder why they come up in the results when you’re just looking to be connected to a local company. If you find yourself drawn to click on these links because you feel they can be trusted, you may be surprised at how these contractor database companies work.

Contractors Who Pay the Most Get the Most Visibility

These sites are basically advertising sites. Contractors pay to get leads. Depending on the site, it goes one of two ways. Either the contractor pays a fee so their listing shows up high on the list or the contractor pays per lead. There’s nothing wrong with these business models, it’s just not exactly what these sites lead consumers to believe.

Most people we speak with who come to us after talking to a few contractors they found on one of the contractor database sites believe those companies show up because of great reviews or that their name is sent to a contractor who has been thoroughly background checked. Although some are licensed and have good reviews, not all are. It’s simply a financial game for the sites. The more a contractor pays, the higher they show up or the more leads they get and the more of their great reviews are highlighted. Here are two great videos that talk about how Angie’s List and Home Advisor works.

Where Can You Find a Great Contractor

There are many ways to find a great contractor other than searching best roofing company or affordable siding companies or whatever service you need. One way is to talk to your friends and neighbors listen to their experience about various contractors. Call a few that sound like the type of company you’d like to work with. You can also check their reviews on unbiased sites like Google and the Better Business Bureau. If there is a trade association for the service you’re looking for, consider verifying them through that trade association. You should always check a contractor’s license which will help you know if they can and should be doing business in the state.

Frank-Dale Roofing & Exteriors may not always come up when you search affordable siding companies but it’s a service we offer. We are members of the National Association of the Remodeling Industry which shows we understand exterior remodeling and have passed their rigorous checks. And, if you’re looking for the best roofing company, we do that too along with gutter, chimney and masonry work. Call us today and see why we’re the company you want to work with anywhere in the Franklin, Greendale and the surrounding communities – (414) 425-5796.